A Thousand Here, A Thousand There: Pretty Soon It All Adds Up

Spending wrong is just as fruitless as not spending at all. Throwing all your money at product development, without reserving budget for demand generation, PR, administration, etc, won't get you to success. Bits by themselves aren't a product. Likewise, wasting scarce resources on luxurious offices, fancy furniture, and Herman Miller Air Chairs if your office isn't used to greet customers isn't smart.

I knew one company that always had the most expensive coffee on the planet in their offices, even when they couldn't afford to pay their rent. Even Bill Gates makes his employees pay if they want Starbucks instead of Farmer Bros.

Think about it.